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Help for socially conscious
entrepreneurs and changemakers
become confident, effective, heart-based bosses
in tune with their values

Do you want to keep up with your growing business?
Are you a new boss?

You are a small business owner driven by your vision and your ideas. You want to grow your business together with people who believe in what you believe – and don’t just “need” a job.

You have taken the next big step in your journey as entrepreneur: you are a new boss and run a successful business.  You’ve got an awesome team and don’t want to let them down. You want to be a really good boss.

You want to combine business savvy and pragmatism with integrity and authenticity. You are socially conscious and want to be a heart-based boss in tune with your values and your mission.

You’ve never “learned” being a boss. You have lots of questions and still some concerns about it. It feels like an uncomfortable suit and you don’t resonate with the “conventional” leadership and recruitment scheme.

You want to lead your own way… and you want to do a good job – at least a better job than all the bosses you have suffered from in the past ! :-)

It can be hard finding the time to develop as a boss. You want to get practical advice and digestible bites directly related to the actual problems you daily face. You want to discuss problems in a safe, non-judgmental environment with a “buddy” who acts as a sounding board.

You sometimes feel quite lonely and would love to have contact with other new bosses – a “home and community” where you can feel nurtured and supported.

You want to remain both genuine and connected to the people important to you as well as to your own needs, your mind, body, emotions, intuition and spirituality.

If this is true of you, then



Actually becoming a boss is as “big” and life changing as becoming a business owner. No other role in business is as connected with you as a person and your development. You need to grow alongside your growing business. As such this journey can be quite daunting which is perfectly normal.


What you can expect

Hi, I am Jutta Nedden. I am a leadership coach and want to empower small business owners like you become the leaders we need to change the world.
I want you be comfortable and confident as a boss – and your team happy about you being their boss. I want your business  grow and prosper, because the world needs your ideas.

I would love to help you as much as I can to make your journey safer, more comfortable AND fun. I want to offer you practical help, some short cuts along the way and all the experience and insights I have gained over many years of helping other leaders and of being a business owner on this same journey myself.

I studied Sociology and Business Management and have been in recruitment and leadership development for almost 15 years. I’ve been a small business owner for over 10 years and  a boss for 5 years. I am also a trained mediator with a background in marketing and market research.

You can expect business savvy, experience, authenticity and a deep respect for you as a person. I will bring a true interest in seeing you growing – as an individual and with your business.


Please drop me a line via the Contact section and introduce yourself. I would love to hear more about you.




This website is on its way to becoming an ever-expanding resource for you:

  • with all the knowledge, tips and tools you need,
  • flexible, safe and less time & cost intensive than “blown-up” leadership programmes,
  • tailored to a small business.

You can get support with

  • getting “the big picture” about what it means to be a boss,
  • genereal “troubleshooting” / problemsolving,
  • hiring (and sometimes so hard, firing),
  • teambuilding,
  • planning,
  • troubleshooting / problemsolving,
  • conflict resolution and
  • personal development


This business is new, I am still developing  my services. Depending on your needs, your time and your budget, you soon can choose from

  • free tips and advice in my newsletters/blogposts, templates, forms and guidelines,
  • downloadable free or low cost teleclasses, kits and packages,
  • online group coaching or 1:1 coaching on the phone


If you would like to stay connected, subscribe to my FREE newsletter (leave your name and email address top left).


Pricing & Agreements

In general, I work with a flexible “pay-as-you-go” scheme. Costs vary directly with the amount of my time you request. Prices are per hour and I state clearly in advance how much of my time will be needed and what it will cost. There are no hidden extra fees. You can stop the coaching at any time.  But I assure you that it will be a good investment – and I hope it will turn out to be one of the best investments you ever make.

My work is tailored individually to your person and the needs of your business. In the initial free consultation session on the phone, we discuss what kind of challenges you face, the desired outcome you want to have and agree on the best way forward.

Fees include free telephone/email support. I do encourage my clients to use mobile text messages, emails and social media as ways of sharing progress, insights and challenges between sessions. Urgent on-the-spot-coaching over the phone will not be billed, but the extra session will be kept to a ten minute maximum.


Payment is via your Paypal account or debit/credit card.

Remember that coaching, mediation and team development are likely to be a tax-deductible business expense.


I don’t require a formal contract. You just receive a short “coaching agreement” with a few paragraphs on confidentiality, session logistics, payment, support and contact between sessions.

What I require most of all is that you are fully committed to the process and our coaching relationship, communicate honestly and ask for what you need. We are jointly responsible for creating a relationship that works for you. I cannot guarantee results because it is ultimately your actions that will create your experience. My role is to support you with all my experience as best as I can to allow you to get the results you want.

What you get

As your coach and leadership mentor, I would love to help you as much as I can to make your journey as a boss more successful, safer AND more fun for you. As your “buddy”, I want to offer you practical help, the “big picture”, a genuine “sounding board”, a safe haven to get answers, some short cuts along the way and all the experience and insights I gained over years of helping many others. You can expect:

1. A deep respect for you as a person and a true interest in seeing you developing and growing – as an individual and with your business.  I will do as much as I can to champion you forward on your journey.

2. Clarity: About the “whole picture” – and what you really want; about the steps you have to take to solve your problems, to get / or stay out of trouble with your people and to keep up with your growing business.

3. Experience and Business Savvy: I have been self-employed and an entrepreneur myself for most of my working life. However creative we are with our ideas – if we want to run a successful business we have to be professional, efficient and have to get the numbers right.

4. A kindred spirit: I am as passionate about my vision as you are about yours. I help you to focus on the purpose of your business and on your dreams.

5. Confidentiality: The content of all coaching is strictly confidential, except in cases where a client discloses an intention to harm self or others, or criminal activity. Unless you say otherwise, I will not disclose that you are a client.

What I am not

I am not bound exclusively to one method – as an experienced coach, I will use a wide range of tools and approaches to support you, as well as sharing my expertise as leadership mentor and mediator, as appropriate. I don’t “deliver” ready-made solutions, I develop them together with you, customised to your business and the results you want.

I am no “HR-Guru” or lawyer: - I help you with interviewing and can talk you through the hiring process. I am more than happy to support you to find a good recruitment agency if you don’t want to recruit yourself.  I don’t recruit for you and I don’t take over your responsibility as a boss. I don’t give legal advice.

I am no “Therapist”: – I don’t want to “fix” you. My clients are all naturally creative, resourceful and “whole”.

I am no “Fairy Godmother”: – Life is far more exciting than any fairy tale and you can fulfil many of your dreams and solve your problems yourself – without a magic wand.


Your Questions

Is coaching really worth the money?

Keep in mind what you pay for: you don’t pay for coaching. You pay for many years of my experience, for the many mistakes (I made) so that you don’t make the same, for “short cuts” you wouldn’t have discovered yourself, for clarity, a nurturing relationship, ease of mind…

What would it be worth to find the right person for your business, to solve a personality clash without having to hire again, to stop going round in circles, to be a good boss and work even better on your ideas; to have business success and healthy relationships?

If you are not sure if you want to have coaching right now, please stay in contact. Subscribe to my newsletter, check my website, download freebies I will offer from time to time, read blog posts and comments.

In the near future, I will develop group programmes, teleclasses and downloadable packages which will reduce the cost of working with me. If you are based in the UK, you could come to one of my open workshops in Cambridge or London. I would love to convince you that your money is well invested.

Why is there no contract and just an “agreement”?

In order to succeed, we both have to be truly committed, not just on paper. By having an agreement, I simply want to clarify the framework of how we work together. I don’t want to bind you with an “oppressive” contract and want you to have the good feeling that you are investing your time, money and energy wisely.

How many sessions per month do I need?

The number of sessions is flexible and depends on the nature of your current challenges and the results you want to get. I will make a recommendation during our consultation session on the phone.

  • Most clients book 2-3 sessions (60 minutes each) per month, for a period of 3 – 12 months.
  • If you want to have long term support and a monthly hour for yourself, a nurturing “sounding board” you can discuss your ideas and problems with – you might prefer just one session per month.
  • If you want to get support to hire the right person or fire with integrity, or if you have to handle tough challenges at work, longer sessions for a short period might make more sense.

Let’s discuss your situation and find a solution you are happy with.

How can I stop the coaching?

You can stop at any time.

If you have paid for future sessions you get your money back. If we have set up a recurrent monthly billing by PayPal, you can cancel the billing directly via PayPal at any time.

I would like to remind you, that there will sometimes be seemingly insurmountable mountains to climb during these sessions, where you feel it would simply be easier to give up, but in actual fact, these may well be the times during which you find you most need my help!

If I decide to work with you, what are the next steps?

Please use the consultation form below and send it to me. When I receive this, I’ll be in touch to suggest a few times we could speak and we’ll schedule in a good 30-45 minutes conversation (free of charge, by telephone) so that I can find out more about you as a person, your challenges and about your business. You can ask any questions you have, and we can decide what the best support for you would be.

 Other questions?

Include them when you fill out the  form, or ask me at our consultation.

(Remember – if you find the resources helpful, do leave your name and email address in the boxes top left and receive free practical bitesize ideas and strategies on a regular basis.)


Your details